|Unlike traditional printed or broadcasted
advertising the costs of advertising on the net does not vary with the amount of
custoomers reached. At the same time the costs does not vary with the amount of
information distributed to each customer.
means that you can reach more potential cusomers on the web with a more substantial
information than possible through traditional advertizingchannels.
Therefore the approach to webmarketing
should be different from the approach to traditional marketing. The customers expects more
detailed, updated and accurate information on a website than they do in a traditional ad.
Furthermore webmarketing in many cases
offers more than just the eye-catching-probabilliies of most traditional marketingtools.
In many cases it is possible to advertise and sell the product on the same webpage.
Two factors are important in webmarketing:
1: The website must have substance to attract the customer.
This means that you need to include precise and updated information.
Eventually you need to provide secondary information to attract the
Examples could be news-updates, weatherforecasts, free services etc.
2: The website must be known by the customer.
This means that the website should be registered in important
Furthermore links to and from relevant sites should be established.
Finally the website should work in addition to traditional
Examples could be referring to the site in brochures, and offering the
to request brochures from the website.
We offer both technical and consulting
services to optimize your webmarketing.