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 BANNERS

 OTHER GRAPHICS

 CONCLUSIONS



 

Graphic Standards

When you need to choose the width of a side-menu or the height of a top-menu, instead of just picking a random size, you might benefit from adopting more or less well-established standard-sizes.

There aren't many well-established standards - but the tendency is beginning to show. People creating java applets, news tickers, visit counters, web polls etc. etc. have started to adopt the standards set by the leading ad-banner-institutions.

This is as a result of the fact, that the only common thing webmasters consider when they layout their pages, is the size of banners.

By adopting these standards people creating other additions to webpages (webpolls etc.) minimizes the risk that people will not use their products because they don't fit into the layout.

There still aren't a wide range of well-established banner-sizes, but the tendency over the past years has shown a clear movement towards certain proportions.

 


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Banners

The 468x60 pixel banner (that can be seen at the very top of this page) is an industry standard for full size banners.

Other standards are beginning to be established as well.

They are:


234x60 (Half Banner)

 

120x60 (Button 2)


125x125 (Square)

 

120x90 (Button 1)
 
88x31 (Micro Button)


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Other graphics
As it was mentioned above, these standards are adopted by many other graphics than just the commercial ad-banners themselves.

Thousands of sites already use "link"-buttons with the same dimensions as the Micro button mentioned above.

All major ad-banner-agencies use 468x60 pixels full-banners.

Most referral programs are based on banners with these dimensions.

An increasing number of free java applets are designed to fit these dimensions.

Most free remotely hosted CGI-resources are created with respect to these dimensions. It is therefore strongly recommended that you adopt these standards even if it's not strictly necessary at this point in time.

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Conclusions
The main conclusions to draw from this page are:
  • Recently a few graphic standards have been set - mainly as a result of the ad-banner industry.
  • The standards from the ad-banner industry are more and more adopted by other types of resources, including CGI (guestbooks, counters, webpolls etc.) and non-commercial graphics (link-buttons, news tickers, java applets etc.).
  • By adopting these standards, you gain the maximum freedom for future additions - not just to ad banners - but freedom to add all other kinds of graphic material and free resources.
 





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