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If you want to throw creativity and uniqueness into your design - the best place to start is to learn about the rules that you want to step out of.
- Law of closenes
- Law of enclosure
- Law of similarity
- Law of connectivity
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For example, you can easily violate one or more of the Gestalt laws explained in this article - but only if you make sure to focus a little extra on the ones you actually stick to.
To break all four laws at once will certainly end up in a disjointed page.
Wherever possible, stick to as many of the laws as you can. Not only will it give your visitors an intuitive understanding of the layout - it will also save you from rolling dice all night long to help decide on the look of things. ;o)
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"Better Than Books - As Easy As It Gets!"